We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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US Manufacturer of Industrial Insulation Products Seeks Partners in Malaysia and Singapore
Our client, a US-based manufacturer of surface heating, insulation and temperature control products, was looking to identify distributors in Malaysia and Singapore that sell complementary products to the aviation and aerospace industries. Orissa International supported the client with business matching in both markets by identifying over 55 potential distributors and resellers holding experience in selling composite manufacturing repair equipment and/or consumables to MRO companies. Our client shortlisted 22 companies and our in-market consultants were able to secure virtual meetings with 8 potential partners. The meetings allowed our client to explore their synergies in great depth and understand their product demand in the market. Overall, the discussions were positive, and some meetings concluded with an arrangement of a follow-on meeting with their technical and higher management teams.
Market Entry Support for Australian Companies in Singapore
Orissa International supported two Australian companies by pre-qualifying a total of 44 potential distributors and customers on their behalf in Singapore.
One company assisted holds a patent for their portable filtering system, and we secured two virtual meetings with distributors in the building and construction sector. The discussions yielded a positive response as they continue to undertake some local research work on the disposal of wet trade waste disposal and the suitability of the product in the market.
We also assisted the world’s first metal 3D printing production cell company in securing three connections with resellers in the marine, defense and oil & gas sectors. The discussions with all three companies were promising, and the Australian company will be meeting them at the Singapore Airshow in February 2022.
Market Research on Concentrates and Cordials in Indonesia and Vietnam
A Malaysian manufacturer of cordials and concentrated products approached Orissa International for assistance in internationalization, targeting suitable markets in ASEAN countries. We proposed a market research study that developed an export business plan for Indonesia and Vietnam. The market report provided an overview of the regulatory requirements and evaluated the competitive landscape for the company’s products to be exported into these markets. In addition, we also undertook primary research, including store checks and interviews with selected distributors, to provide the clients with better market insights on the beverage sector. The report concluded with a SWOT assessment and market entry recommendations with appropriate strategies.
Business Matching for US F&B Businesses in Thailand
Orissa International collaborated with a federal US government agency located in Thailand to organize a webinar called “Taste the World with USA – Key Trends in Reviving the Food Retail Industry”, which was held in conjunction with Thaifex, one of Asia’s largest Food & Beverage (F&B) exhibition. During the webinar, five US exporters showcased their various retail-ready F&B products to buyers and influencers in Thailand. The US exporters that we assisted were able to attract interest from Thai companies, one of which was the biggest retail chain in the country, while another was the largest F&B distribution company in Asia.
Virtual Business Matching for Singapore Cybersecurity Company Looking to Enter Indonesia and Vietnam
Orissa International was commissioned by a leading tech association in Singapore to assist a local cybersecurity firm that was looking to connect with system integrators, potential clients and end-users of their products in Indonesia and Vietnam. Our in-market consultants in both markets collectively pre-qualified 37 companies in various sectors, including healthcare and logistics. Of these, our client shortlisted 20 companies deemed suitable, and our in-market consultants arranged 5 virtual meetings in each market. Following the introductory meetings, our client arranged further calls with the potential partners to set up demo meetings with their technical team. The project we undertook is part of a trade mission organized by the tech association to support Singaporean companies in the region.
Market Research on the E-Commerce Landscape in Southeast Asia
Orissa International developed a market research study for a Swiss export and investment promotion agency to help Swiss firms understand how to sell their products in Southeast Asia via e-commerce. The e-commerce studies covered five markets in Southeast Asia, namely Singapore, Malaysia, Thailand, Vietnam and the Philippines. The reports focused on the importance of e-commerce as a distribution channel and laid out the processes and requirements when exporting to these target markets. We covered the B2C e-commerce business, how to sell through local marketplaces, the regulatory environment when selling online, and information on logistical and customs considerations. The reports also provided recommendations on sales pathways for Swiss companies.
Global Industrial IoT and ICT Solutions Provider Ventures to Thailand
Our client is a Swedish multinational company that offers a complete solution of hardware and software products that connect automation devices to any industrial network and control system. The company was keen to find a potential partner distributor in Thailand that is focused on selling industrial automation and process control components. Our consultants in Thailand pre-qualified 30 companies that specialize in the industry. Of these, our client shortlisted 11 companies they deemed suitable as they have a good technical background and can offer value-added services like installation and maintenance. Our office was able to arrange videoconference meetings with 6 companies that were interested to meet with our client. Following the introductory meetings, further calls to discuss potential partnerships in detail with some of the companies are expected to be set up.
Finnish Company in the Circular Economy Escalates Market Entry into Indonesia
We have previously supported our client, a Finnish company that specializes in the manufacture of sustainable concrete products from recycling industrial waste, in a number of projects in Indonesia, from market research to business matching. We were recently engaged by the client again to undertake an in-market check, this time with 20 Indonesian manufacturers of paving blocks to gauge their interest in our client’s product and technology. Among the companies contacted, 6 companies expressed their interest and eventually we arranged meetings with 4 companies that were shortlisted as most suitable by our client.
Market Research on Cancer Care in Philippines
A Singapore-headquartered biotechnology company focusing on early disease detection commissioned Orissa International to undertake a market study for its oncology products and services in the Philippines. The report aimed to provide an overview of the public and private healthcare system in the country and provided information on cancer incidences. It described the Philippines’ current approach to the cancer care continuum and the latest government initiatives. We also mapped out the competitive landscape for precision oncology testing solutions and recommended market entry pathways to the client.
Webinar on Smart Sustainable Agriculture, Livestock Farming and Food Processing Technologies in Indonesia and Philippines
The Trade Council at the Danish embassies in Jakarta and Manila commissioned Orissa International to conduct studies on Smart Sustainable Agriculture, Livestock Farming and Food Processing Technologies in Indonesia and the Philippines. As part of this project, our team presented at a webinar organized by our client to share some of the findings with Danish companies. We presented the key trends and demand for innovative technologies, and identified opportunities in the areas of biosecurity and livestock housing in the food processing and livestock farming sectors.
Global Victoria Virtual Trade Mission to Southeast Asia
Orissa International helped a trade promotion agency in Australia organize an online virtual trade mission in Q42021. The delegation from Australia comprised of 15 companies engaged in Big Data, IoT, and Artificial Intelligence, who were keen to explore collaborative opportunities with potential partner distributors, resellers and end-users in Singapore and Malaysia as well as other markets in Southeast Asia. As a key partner of the event, Orissa International helped organize a webinar aiming to help the Australian participants better understand the opportunities in the technology specifically in the Big Data, IoT, and AI space in Singapore. The webinar was followed by customized one-on-one meetings for each of the participating Australian businesses with local partners. A total of 50 virtual meetings were arranged with ICT system integrators as well as relevant government agencies in Singapore and Malaysia.
Market Study on Indonesia’s Aquaculture Industry
Orissa International undertook a research project in Indonesia for a Japanese start-up that provides high-speed breeding, aquaculture methods and fisheries services. Our Indonesian team put together a detailed report on the aquaculture sector in the country and assessed relevant regulatory documents in Bahasa Indonesia to compile all applicable regulations. In-depth trade interviews with stakeholders were conducted to generate a composite industry view of the sector. The extensive report included information such as production volume, consumption trends, export market value, supply chain and the cost structure of aquaculture farms. The report also provided information on smart technologies, breeding and genetic improvement methodology and key opportunities in Indonesia.